Key Word Generation Tool Adwords
- The Free Keyword Tool is fast, accurate and easy to use. Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool. You can use the free keyword finder tool to get keyword ideas including.
- Generating Targeting Ideas The Keyword Planner in the Google Ads UI proposes new keyword ideas based on your existing keywords and website. You can then retrieve historical statistics for keywords (Average CPC, Monthly Search Volume, etc.) to help you decide whether to use these keyword ideas.
- Google Adwords Tool
- Adwords External Keyword Tool
- Key Word Generation Tool Adwords Login
- Key Word Generation Tool Adwords Download
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The Keyword Planner in theGoogle Ads UI proposes new keyword ideas based on yourexisting keywords and website. You can then retrieve historicalstatistics for keywords (Average CPC, Monthly SearchVolume, etc.) to help you decide whether to use these keyword ideas or not.
You can achieve similar goals in the AdWords API with theTargetingIdeaService,that allows you to retrieve targeting ideas from your owntool/platform to help automate account optimization.
Use case
TargetingIdeaService can be used to get new keyword ideas based on a number ofinputs, such as:
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- Seed Keywords
- Seed Ad Group ID
- Target Website
- Location
- Language
- Product and Services Category
For example, if you're creating a new campaign, or optimizing an existingcampaign, you can use the TargetingIdeaService to retrieve a list ofcandidate keywords based on your existing taxonomy of keywords.
You can use the service to obtain results similar to the functions underFind new keywords and get search volume data in Keyword Planner:
The Keyword Planner function Plan your budget and get forecasts is coveredin Estimating Traffic.
Retrieving keyword ideas
The primary input to the TargetingIdeaService is theTargetingIdeaSelector.The following is an example ofgetting keyword ideas from the TargetingIdeaService by using a couple of seedkeywords.
Prepare the request
Google Adwords Tool
First, prepare the TargetingIdeaSelector with parameters that indicate therequest's purpose is to retrieve keyword ideas:
Next, select theattributesthat must be retrieved. Attributes can be thought of as individual columns/fieldsthat are related to the keyword:
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Next, configure the selector's Pagingto limit the number of results returned by a single request. Paging is arequired field ofTargetingIdeaSelector.
Finally, use theRelatedToQuerySearchParameterto specify a list of seed keywords from which to generate new ideas:
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Once you've configured the TargetingIdeaSelector, send it through the getoperation to retrieve keyword ideas:
Process the response
The response is composed of a list ofTargetingIdeaobjects. Each TargetingIdea object contains a map ofAttributeTypeassociated with anAttribute.It's easier to think of each TargetingIdea object as a data row, eachAttributeType as a field/column of the row, and the corresponding Attributeas the value for that data cell.
Attribute is a base class. A more concrete class will be used whenvalues are being returned. Each AttributeType will return a specificAttribute subclass. For example, the AttributeType.KEYWORD_TEXT is alwaysassociated with a KeywordAttribute, while AttributeType.AVERAGE_CPC isalways associated with a MoneyAttribute. See theAttributeTypereference documentation for the complete mapping.Java
Note: In the Java client library, theMaps utility class helps you convert the returned value into a Java Map.C#
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The example request selected four attributes, so a sample response may looklike this:
| KEYWORD_TEXT | SEARCH_VOLUME | AVERAGE_CPC | COMPETITION |
|---|---|---|---|
| cake bakery | 170 | 0.485384 | 0.41 |
| bakery story | 390 | 0.069918 | 0.12 |
| .. | .. | .. | .. |
Retrieving keyword stats
Retrieving historical keyword statistics is very similar to retrieving keywordideas. The only difference is that the RequestType must be set to STATSinstead.
Seeding with an ad group ID
If you already have an existing campaign and ad group, you can retrievetargeting ideas by providing the ad group ID with theSeedAdGroupIdSearchParameter.
Mapping to Keyword Planner
One of the most frequently asked questions about the TargetingIdeaService is:'Why do the TargetingIdeaService results differ from those of the KeywordPlanner tool?'
The reason is that a TargetingIdeaSelector can be configured with more than one differentSearchParameter,and the returned results may differ significantly when a different SearchParameter is used.
Select the right network
One of the most common mistakes is not specifying theNetworkSearchParameter.For example, the Keyword Planner may only be searching keyword ideas forthe Google Search network, but not for other networks. In this case, make sure toset the NetworkSearchParameter in the TargetingIdeaSelector.For example, to retrieve ideas only for the Search network, set theNetworkSearchParameter like this:
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It's important to configure the NetworkSearchParameter consistent with how the potentialcampaign will be configured.
Search for new keywords using a phrase, website, or category
To implement something similar to this Keyword Planner functionality, eachof the input fields can be mapped to a corresponding TargetingIdeaSelectorconfiguration (for example, SearchParameter):
Adwords External Keyword Tool
| Keyword Planner | AdWords API |
|---|---|
| Your product or service | RelatedToQuerySearchParameter |
| Your landing page | RelatedToUrlSearchParameter |
| Your product category | CategoryProductsAndServicesSearchParameter(refer to our Product and Services Categories taxonomy or IDs) |
| Targeting - Location | LocationSearchParameter |
| Targeting - Language | LanguageSearchParameter |
| Targeting - Network | NetworkSearchParameter |
| Date Range (Monthly Search Volume) | Select AttributeType.TARGETED_MONTHLY_SEARCHES |
| Keyword Filters - Average monthly searches | SearchVolumeSearchParameter |
| Keyword Filters - Competition | CompetitionSearchParameter |
| Include/Exclude Keywords | IdeaTextFilterSearchParameterExcludedKeywordSearchParameter |
Lastly, set the TargetingIdeaSelector.requestType to IDEAS.
Get search volume data and trends
The parameters mapping is similar to other functions of this kind:
| Keyword Planner | AdWords API |
|---|---|
| Enter keywords | RelatedToQuerySearchParameter |
| Targeting - Location | LocationSearchParameter |
| Targeting - Network | NetworkSearchParameter |
| Date Range (Monthly Search Volume) | Select AttributeType.TARGETED_MONTHLY_SEARCHES |
Lastly, set the TargetingIdeaSelector.requestType to STATS.
Multiply keyword lists to get new keyword
Key Word Generation Tool Adwords Login
The AdWords API does not automatically calculate keyword combinations. Toachieve the same functionality, you need to programmatically determine thecombined keywords list, and then set up the TargetingIdeaSelector accordingly.
| Keyword Planner | AdWords API |
|---|---|
| List 1 and List 2 | Programmatically combine the two lists and then use theRelatedToQuerySearchParameter |
| Targeting - Location | LocationSearchParameter |
| Targeting - Network | NetworkSearchParameter |
Key Word Generation Tool Adwords Download
Code examples
Each client library contains a complete code example in the Optimizationfolder:
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